Because girls won’t play with an engineering toy unless it’s pink and comes with dolls & horsies, right? Sadly – for those of us who believe in individuality over cultural stereotypes – it appears to be working.
Of course I bought them. I’ll part them out. The colors are AMAZING.
For more erudite commentary on the subject, see Jennifer Garlen’s Virtual Virago: Gendered Consumption, Girls, and LEGO Friends.